When finding bloggers to promote your product, look at the number of likes (and likes/followers ratio), comments, shares, Stories views. Normally, there are three main things you have to take care of before setting things in motion: At this point, it should come as no big news that your IG profile as a brand must give people a very clear idea of what your company is about and what kinds of products/services you offer. Maximum reach to raise brand/product awareness or generating leads and increasing sales? Create 3 to 8 Stories a day (and make sure you publish them at certain times), do live streams from time to time. There are many formats of collaboration. If you are convinced that it’s much easier and more effective to show your product than write volumes about it, Instagram might work for you. Influencers also build trust between your brand and prospects. Working with influencers might not be as easy as it seems. Is YouTube part of your marketing strategy? When approaching them with a pitch, you'll want to make sure it's personalized and shows that you have done your research. Contrary to popular opinion, but the #ad hashtag doesn’t undermine the audience’s trust in influencers in the slightest. You need to offer something in return. The problem is, it's no longer enough to simply pay to get your product in front of your audience. Here’s how to start your Influencer Marketing. Check out their shares and comments so that you can gauge how likely it is that the promotion of your product will work with them. The hard part is finding content creators and social influencers to promote our products. Here’s a simple example. Or they could tell a story about your product to highlight its features or benefits. But brands are also realising the effectiveness of working with influencers to promote … Think about it. 5. What you definitely shouldn’t do is offer payment in exposure or demand that they give you a discount. If no one has heard of you, how will you ever make it big? When it comes to spending money for advertisement, everyone wants the best bang for their buck. Sure, Katy Perry may just be the most followed person on Twitter, but are her followers going to care about buying your office chairs?Â Probably not. You also might have to win them over as customers before they’re willing to promote your brand. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Social influencers types: how to find the right social influencers to collaborate with. Make a list of what you have to offer these influencers, whether it is monetary compensation, a product, a service, a new content asset, or your own brand authority you will allow them to leverage All of these will drive your blogger research and govern the course of reaching out to these influencers. Send personalized messages to show why your brand would be the perfect fit for their image. Likewise, you can’t invite just any influencer to your event. Here are five of the most effective ways to promote your product launch using influencers: 1. What is the most effective platform to advertise on social media? Look to influencers in your local community to find people that your target audience trusts. The main reason why influencer marketing rose in popularity is that instead of targeting an entire audience (which may be scattered across different channels) and building your network, you can save time by using other people’s networks(OPN). Since celebrities are so well known, they’re effective at reaching multiple audiences across various channels. When it comes to promoting products or services, few methods are as effective as word-of-mouth marketing. Give a shout-out about their … You can get valuable feedback and improve your products or website. Consequently, if an … Next step is to connect with those influencers. It would be much better if sponsored content is organically integrated into what they normally produce. Below, we’re going to go over the common mistake brands make when trying to approach influencers to promote their products, and how to optimize messaging to get better response rates. Google Alerts : Set alerts related to influencers, your niche, your products and your brand. Everyone loves a freebie, so it's likely that you'll be successful with this tactic. This is where many marketers get ahead of themselves because they ask for the favor, before building a relationship. It means that you still need a publicist to promote your product, but that they should plug your website and social media platforms (if your audience is online). In this article I'll share six tips to help you partner with influencers on YouTube to get the word out about your company. How to Get Top Influencers to Work with Your Brand. When working with bloggers and influencers, it can take time to find the right people, and skill to persuade them to promote your business. If you want to get in touch with a content creator, you’re going to be competing for their attention, which means your outreach needs to be strategic. That’s why the first thing you have to pay attention to is not the numbers but quality and engagement. You can do this by analyzing a few important factors: Some brands have this opinion that if they pay hefty amounts of money for advertising with celebrity influencers with millions of followers, success is guaranteed. Yes, their prices are usually higher, but the payoff won’t disappoint. 2. Find content creators who like to interact with their audience, and have built a trusting, friendly relationship with them. If you find that the outcome is less than satisfactory, don’t be too hasty to blame it on the influencer. Once the first step is complete, it would be great to have a clear picture of what your campaign goals are. Now that you've built the foundations of a solid relationship, you can finally start pitching your ideas to them. Even if they don’t have a massive following, the level of trust their followers have for recommendations they offer is over the top. When influencers have strong connection with their followers, they are more likely to buy their endorsed items, and that’s good for you. If necessary, ask them to make changes, and don’t forget about the UTM codes in the URLs so you have the opportunity to assess the effectiveness of your campaign. Working with Instagram influencers will bring you the exposure your brand needs. You should write a formal email with right tone of voice so that influencers will get engaged instantaneously. But anyone who’s tried emailing everyone from bloggers to journalists knows that more often than not, you get radio silence before you even get a “no thank you.” But what you get as a result is lifeless phantoms, not actual human beings genuinely interested in your content. That’s why you have to outline a clear target audience profile and then compare it to their average follower profile. Since Instagram allows adding only one active link in a bio, Highlights is a great way to help other users navigate through your profile, as well as add more info and your customers’ feedback. With a micro influencer, you might get a few posts about your product, which might not be seen by all their followers. Influencers know this, and they thrive on content. For any eCommerceÂ owner, this can be a daily struggle. It’s especially important when you are at the very beginning of your collaboration and if they don’t have much experience cooperating with brands. The market for mobile advertising is evolving fast, and could soon... 92 percent of global consumers trust earned media. If they are similar, this partnership makes sense. Now that you know what to keep in mind while writing your outreach emails, let’s take a look at some of the unique ways through which you can get social media influencers to promote your products. According to a poll on the Tomoson blog, 59% of marketers are p… Make your event promotion visually appealing to your audiences. The company is used by over 4,000 stores and 60,000 influencers. Influencers could position your product in a natural setting, so that it doesn't look too promotional. Build REAL Relationships. Whether you have 10 followers or 10,000 doesn’t matter. Getting a huge but inauthentic audience is extremely easy. Next step is to connect with those influencers. and pay them smaller amounts of money but get a much better result. Looking for the best CRM software? including these products to help raise brand awareness. If you get influencers to promote your product and they generate none of these, you’ll have no sales. By partnering with content creators, marketers ensure the increase of loyalty in their potential customers, gain new audiences, and bring their content marketing to a whole new level. If you want to get the best results, you need to find the right influencer. If you want your products to be promoted by influential IG accounts, the first thing you have to do is to find them. Do you team up with influencers for video campaigns? In practice, it turns out that it doesn’t generate any profit. Product giveaways – Asking people to use and review your product has always been a popular way to get attention, and it works with influencers. You need to connect with well-known product bloggers, introduce them to your products, and get them […] Your Instagram marketing campaign doesn’t start with looking for content creators to partner with. It shouldn’t take a long time but will make a huge difference: Setting up a business account for a brand’s IG profile is a must. https://blog.ainfluencer.com/content-marketing/reach-out-to-influencers Attract Untapped Audiences. At this stage, the influencers had to promote a specific product and offer: the Shave Duo Kit, together with a 20% special code and free shipping. Using your company logo might be the best solution. Once you find a social media influencer with an established image that works for your brand, posts content you feel complements your products or services, and has followers who are also members of your target audience, you can determine what type of content you’re going to have them promote. You can offer a promo code, a link URL or a gift along with the purchase to entice more people. They buy nothing. Each alert will send you links to appropriate content so you can see what’s going on in terms of your marketing and locate more influencers. Pitch it in a way that shows that you appreciate what they do, and you thought it would be helpful if they had the latest content on their site. Whatever the case, influencer marketing is a useful way of reaching new audiences and educating them about your product. Give a shout-out about their latest works. extended analytics on publications and followers; easy methods of communication with customers; post promotion using Instagram’s inbuilt tools. There are just too many factors to keep track of, from choosing the right creator to working on the format of sponsored content. You'll typically want a domain that's higher than 50. Copyright © 2019-2020. Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products. Influencer marketing is one of the fastest-growing digital marketing tools available to brands and businesses online. Influencer product gifting can get you authentic content about your product or service in no time. Do you want to maximize your reach? The influencer will then promote this partnership with their loyal followers, which will not only educate them about the product … 4 Facebook Trends: What To Focus On In 2016, Meet the New Rising Star: Video Marketing Has Taken Center Stage, My Cheat Sheet: An SEO Manager's Go-To Digital Marketing Tools, B2B Lead Generation Services for Small Businesses. There are many different types of social influencers and they can be categorized in a number of ways. Find influencers. A great influencer company that can help you approach content creators about promoting your products is Social Elite. Sometimes, knowing where to start is the most difficult part. Signing a legal agreement and providing a clear brief is a great idea. What Is Google Ads, and Why Should You Use It? And influencer marketing is one of the best ways to achieve this. Don’t insist on using the content you give them verbatim and don’t be afraid of creative changes. In this blog post, I’m going to show you how to use social influencers to promote your retail business. Influencers will receive hundreds of requests each day asking for content to be shared, so you need to make sure that they know who you are first, before you asking them to check out your product. This article aims to make it a little bit easier. Influencers receive all types of marketing requests, so … You can then use that high-performing content and base your article around it. Come up with an “Ask (Name of Influencer)” column on your company’s blog where your readers can write in with questions that your influencer will then answer. How do you find and recruit influencers for a marketing campaign; What is the most effective, streamlined, and repeatable process for getting influencers to promote your product or service…so you can hand off the process to an assistant or train someone on your team to lead the effort. Many of Hypemarket users have thousands of followers – a great way to get exposure for your product. Build a Solid Relationship. In the bio section, tell the world about your brand: what you do, what you offer, what’s your location, your shipping policy, etc. I sit down with Cody Wittick who runs the influencer marketing agency, Kynship, to discuss how to get Instagram Influencers to wear your product for free. Actually, it doesn’t even pay off. How do you make sure both you and your potential partner are on the right path? There are a few options that you can do here: This is a great little tactic. Do you team up with influencers for video campaigns? All sponsored posts on Instagram must have appropriate hashtags, such as #ad or #promo. You can then choose to create a profile about the products you want to promote or use their filters to search for influencers who fit your needs. So if you manage to get them to share your content, you're far more likely to see a significant increase in ROI. Not only does this save you time and money on searching for an influencer that matches your brand audience, but it also enables you to work with a team of experts in this field of marketing. It also keeps you on the loop, so you know what they like. How do you find and recruit influencers for a marketing campaign; What is the most effective, streamlined, and repeatable process for getting influencers to promote your product or service…so you can hand off the process to an assistant or train someone on your team to lead the effort. To determine your goals, you must know what your target audience is and what your product/service specific characteristics are. But with so much competition out there, getting influencers to notice your product is a tough gig. Work with influencers to... Promote your product to their followers; Boost your follower growth; Demo your product to prospects; Increase trust in your brand with reviews and engaging content Related Article:Â Forgetting Filters: Is It Time to Abandon Your Instagram Strategy? They are just empty numbers. Don’t be afraid to adapt your content to their unique voice and style, make it more native. So when you leverage them to promote your events, chances are higher that people will want to attend them. It’s not an easy thing to do but once that’s accomplished, you’ll get loyal customers genuinely interested in your brand’s products. To make sure it stays like that, you need to pay for their work fairly and timely. These are the key prerequisites for any purchasing decision. While it’s always a good idea to have a blog for your business, getting other blogs to post about your product or online shop is not only super flattering; it’s also a great way to tap into their audience to promote your stuff!But anyone who’s tried emailing everyone from bloggers to journalists knows that more often than not, you get radio silence before you even get a “no thank you.” It’s about them, not you – your product may be revolutionary and you may be the best company in your field, but influencers have no reason to believe or care about that. Whatever it is, you should know which format is preferable for you as a marketer and then discuss it with content creators before you start your collaboration. Earned media is an effective tactic that involves gaining publicity through promotional efforts, rather than paid-for advertising. Campaign goals, the visual content you expect to see, hashtags to use, keywords, links, all this and more must be discussed in detail. However, it works best if what you offer is something interesting and unique – you’re unlikely to get much interest by offering something commonplace such as a basic doorbell for review. The key with influencer marketing is to build the foundations of a long-lasting relationship. Encouraging influencers to talk about your new product on social media is a simple yet effective way to get started with your product launch. You don’t have to take my word for it; statistics say it all: But where do you start? Many marketers learned this truth the hard way, after partnering with macro-influencers and getting next to nothing in return. Forgetting Filters: Is It Time to Abandon Your Instagram Strategy? Then, the influencers created pieces of content (on their social media, blogs, etc.) Did you know that 92 percent of global consumers trust earned mediaÂ more than paid advertising? Choose influencers based on your marketing campaign goals. But it’s also your responsibility as a brand to remind them that your partnership must be disclosed. Say, for introducing a new product to the market or building up your brand influence. Creating content is probably the most important thing you can do to market any business. We have... Our teams have compared the best answering services... How do you find your company's social media "voice"? It opens access to extremely useful features: So waste no time and set up a business account as soon as possible. Do your research to find those people that have a great influence within your industry. I wanted to share my presentation slides with you here: 4. Hello there. An influencer could be a person with a large following across social media, a well-known blogger or even a journalist, and they're always on the look out for new content. Bryan has an extensive background in eCommerce, as well as Local business SEO & Marketing. The influencer does that all for you. Whatever your marketing endeavor is, you must always preface it with detailed research. Some marketers count on influencers to advertise their products in exchange for products or services. This will help get your product in front of people who are more likely to be interested in it, and is also more likely to pique the blogger’s interest. This will ensure a positive response from the audience. Keep in mind that Instagram isn’t the only perfect channel and it doesn’t work for any brand. Let’s say you represent a small publishing company and you want to promote a new book. So, begin a conversation right from the start. Top tip: Look for those influencers that have a high engagement with their followers. You can’t get just any influencer to promote your product through sponsored posts. Good luck! Don’t just identify influencers in your target niche. This means you should carefully study your guest list and your social media audience. Check out their shares and comments so that you can gauge how likely it is that the promotion of your product will work with them. Top tip: Look for those influencers that have a high engagement with their followers. Don’t waste your time, and instead focus on what you love about them, and how working with you will help them bring more value to … It’s about them, not you – your product may be revolutionary and you may be the best company in your field, but influencers have no reason to believe or care about that. 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